Application Design 1: Task 2- UI/UX Design Document

14.10.2024 - 01.12.2024
Michael Chan Henn Loong / 0363611
Experiential Design / BA of Design (HONS) in Creative Media / Taylor's University
Task 2 & Exercises


LECTURES

No further study except slides from class


INSTRUCTIONS

<iframe src="https://drive.google.com/file/d/1oEodTetpqo1R-aXdpL4tunCs9mnfk8rO/preview" width="640" height="480" allow="autoplay"></iframe>

Requirements

After locking down their App concept and idea, students are now ready to proceed to UX design. The students are required to produce a comprehensive UX design document which will provide better directions for them to design the app. Based on the information gathered in task 1, students will:

● Determine and verify their target audiences.

● Outline the content element of their app, and exercise card sorting method to achieve optimum information architecture.

● Listing the app features and identifying the application Minimum Viable Product (MVP).

● Create wireframes for main screens


Things to include in the proposal: 

1.Introduction
- Purpose and Scope: Highlight what the document is and what it covers

- Target Audience: Describe who the users of the app are yourself.

- Problem Statement: Assuming the problem the app tries to solve

- Weakness of the apps: User interface and user experience


2.User Research
- Survey Questionnaire and Interview: Provide detailed analysis

- User Persona: Incorporated with detailed personas of your target users.

- User Journey Map: Create a map showing your app's users on which steps to complete before they use the app.

- Research Insights: Spend some time explaining how design made decisions were influenced by user research


3.Information Architecture
- Card Sorting Method: Go over card sorting process for sorting the content and the results.

- Information architecture map: Outline what the main content and features of the app are.

- User Flow Chart: Outline how content should be built in order to maximize usability.


4.MVP (Minimum Viable Product) Features
- Feature List: Detail all app features.

- MVP Identification: The MVP for initial development must include some features identified and highlighted.


After that we were tasked to do card sorting for the chosen app

1. Identify Content: Write out a list of all the pieces of content or features that will be included into the card sort.

  • Steam Market 
  • News Feed 
  • Themes 
  • Customer Support 
  • QR Code
  • Sign in 
  • Game Library 
  • Friends List 
  • Storefront 
  • Sign in/out 
  • Push Notifications 
  • Help Guides 
  • Game Stream 
  • Patch Notes 
  • Language Settings 
  • Remote Download 
  • Wishlist 
  • Account security 
  • Chat Notifications 
  • Trade Offers 
  • Activity Feed 
  • Announce 
  • Cloud Saves 
  • Cart Management 
  • Account Details 
  • Chat 
  • Community Hubs 
  • Transaction History 
  • Privacy Settings 
  • Forums 
  • Group chats 
  • Steam Wallet 
  • Events  

Here are some of the wild cards that I've added into the MIRO board.

  • Live Chat Support
  • Advanced Trading Tools
  • In App Troubleshoot
  • Game Stats Tracker
  • Session Management 
  • Custom Securit
  • Game Tagging


I used MIRO for this task and I categorized them into their own category:

  1. Support & Help  
  2. Others  
  3. Account Management  
  4. Library & Game Management  
  5. Market and Trading  
  6. News & Updates  
  7. Customization  
  8. Store & Purchases  
  9. Community and Social Features  
  10. Comms & Notifications  

https://miro.com/app/board/uXjVLKHpv28=/
Fig 1.0, Card sorting for Steam Mobile App

So after finishing up the card sorting we need to start with the interview questions and collect data from the users to help us understand better on the users preferences and their experiences on the app.

Survey Questionnaires:

1.0 Quantitative - Survey Questionnaire
Target Respondent: 50
Questionnaire (4 Section)
Section A: Demographic 
Section B: Usage Patterns
Section C: Satisfaction and Current Features 
Section D: Desired Features
Section E: Performance and Pain Points
Section F: Suggestions and Additional Feedback

Fig 1.1, Survey Questionaire

While I'm collecting data using the google form, I've also found 4 participants and started with the interview session.

Steam Mobile App Redesign Interview Questions
Introduction and Background
Can you briefly introduce yourself and share how long you’ve been using the Steam mobile app?
  • Probe: What are your primary reasons for using the app?
What are your most common activities on the app?
Examples: Browsing the store, managing the library, chatting with friends, etc.


Feature Usage
Which app features do you find most useful and why?
Examples: Store browsing, remote downloads, chat, market trading, etc.

Are there any features you rarely use or avoid? Why?
Examples: Community features, library management, etc.


Pain Points and Challenges
What are the main issues you’ve faced while using the app?
Examples: Slow loading times, unresponsive UI, difficulty in navigation, crashes, etc.

How does the app compare to the desktop version in terms of usability and performance?
  • Probe: Are there specific desktop features you wish were available on mobile?


Suggestions for Improvement
What changes would make the app more user-friendly for you?
Examples: Better navigation, faster performance, or desktop-equivalent features.

Are there any new features you’d like to see in the app?
Examples: Biometric login, game stats tracker, personalized recommendations, etc.


Notifications and Communication Features
How do you find the app’s notifications? Are they timely and helpful?
  • Probe: What improvements would you suggest for notifications?

What’s your experience with the chat and community features on the app?
  • Probe: How could these features be improved?


Overall Experience
How satisfied are you with the app overall?
Probe: Would you recommend it to others? Why or why not?
Is there anything else you’d like to share about your experience with the Steam mobile app?

Usage Patterns
-Users (e.g., John, CJ, Jason, Ian) use the app for browsing the store, chatting, managing the library, and trading items.
- Indicates the need to prioritize these features for improvements. 


Pain Points
- Navigation issues, cluttered interface, and slow performance are major areas requiring attention.


Feature Prioritization
Most Useful Features:
- Store and remote downloads (John & Jason), chat feature (CJ).

 Least Used Features:
 - Community forums and library management, which may require improvements or de-prioritization.


Design Improvements
Interface & Navigation:
- Feedback suggests a more streamlined and intuitive design with better filtering options. 

 Functionality Enhancements:
 - Biometric login, personalized recommendations, and a game stats tracker are highly desired.


User Experience Optimization
Notification Customization:
- Users want more control to avoid notification overload and prioritize important updates. 

 Market & Trading Interface:
 -Users struggle with navigation and lack of detailed item information, calling for a redesign.


Overall Satisfaction
Satisfaction Level:
- Mixed feedback: Some users are satisfied, while others feel significant improvements are needed.

Recommendations:
 - Addressing pain points could improve user satisfaction and willingness to recommend the app.


After that I started to create three user personas. So based on real data and research, user personas should are created. If I have tools such as interviews and survey to get actual information about our audience, then I should be able to create these personas effectively.

Fig 1.2, User Persona 1

Fig 1.3, User Persona 2

Fig 1.4, User Persona 3

After that I started working on creating my information architecture map, outlining the main content and features of the app, I've also done the user flow chart in the same miro board.

Fig 1.5, Information Architecture Map, ( https://miro.com/app/board/uXjVLDqTeHQ=/ )

Fig 1.6, User Flow Chart, ( https://miro.com/app/board/uXjVLDqTeHQ=/ )

Final Project 2

Click HERE to view project 2 slides

Fig 2.0, Final Presentation Slides


Fig 2.1, Final Presentation Video ( https://youtu.be/GC4nMgtbDew )


FEEDBACK

No Feedback


REFLECTIONS

Survey questionnaire was pretty easy to work on its straightforward, and I made changes quickly and sent out the survey. Once I had responses from 71 participants, I proceeded by creating the user persona and doing the interviews, but this proved to be harder. I spoke to a few people about their habits on how they use their app and recorded some of their statements and used it to design the user persona. This really helped me on getting an impression of what users need and what they find annoying. Since everyone had different opinions, their feedback for this Steam Mobile app has helped me with some ideas on the design improvements and what can be added to the app.

I might’ve enjoyed making the user flow chart and architecture map the most. It really helps in pushing me to logically think. It helped me get a better idea on how much user interfaces affect the experiences

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