Michael Chan Henn Loong (0363611) Task 1 (Exploration)

08.02.2024 - 22.02.2024 / Week 1 - Week 3

Michael Chan Henn Loong / 0363611

Design Principles / BA of Design (HONS) in Creative Media / Taylor's University

Task 1 / Exploration

LECTURES

Design Principles :

Gestalt Theory

-Gestalt = Shapes or form in German

-Rule that shows us how our eyes perceives visual elements

-Transforms hard visual into something more simplified

Fig 1.0 Gestalt Theory: Emergence

Emergence: Rather than diagnosing each dots or blotch separately, identifying a dalmatian dog from the oddly placed and shapes of black dots. In other terms, it means that stuff can emerge from seemingly random scenes.

Fig 1.1 Gestalt Theory: Closure

Fig 1.2 Gestalt Theory: Closure Example

Closure: Gaps are automatically filled between gaps of elements to retrieve a complete image. For an example Fig 1.2

Fig 1.3 Gestalt Theory: Common Region

Common Region: Elements that are enclosed in the same containers are usually perceived as the same group. To apply this rule, group up elements with same purpose or meaning together in a container to show the separation with different groups.

Fig 1.4 Gestalt Theory: Continuity

Continuity: In Continuity elements that are following a particular direction will be grouped together.

Fig 1.5 Gestalt Theory: Proximity

Proximity: When elements are grouped together and separated further from other elements, they will be seen as one distinct entity.

Fig 1.6 Gestalt Theory: Multistability

Multistability: This theory is the perceptual experience of changing back and forth between two or more alternative interpretations.

Fig 1.7 Gestalt Theory: Figure/Ground

Figure/Ground: Instinctively objects are perceived to either be in the foreground or background.

Fig 1.8 Gestalt Theory: Invariance

Invariance: The ability of vision to identify basic geometric objects without regard to scale, translation, or rotation.

Fig 1.9 Gestalt Theory: Pragnanz

Pragnanz: When faced with a collection of unclear or intricate items, your brain will try to simplify them as much as it can.

Fig 1.10 Gestalt Theory: Similarity

Similarity: Similar elements are grouped together.

Fig 1.11 Gestalt Theory: Symmetry & Order

Symmetry & Order: Human mind are satisfied with symmetry or order and automatically interprets items as being symmetrical.

Fig 1.12 Gestalt Theory: Common Fate

Common Fate: Elements that move simultaneously are interpreted as a part of the same group as opposed to other screen components that move or remain stationary.

Fig 2.0 Contrast

Contrast

-Juxtaposotion of strongly dissimilar elements

-Color, shapes or even lights can create contrasts

-Content without contrasts can be boring

-Contrasts emphasizes some point of the work.

Fig 3.0 Emphasis

Emphasis

-This design principle uses highlighting a certain element within the design to make them stand out from the work and to catch others eyes.

-Emphasis can be achieved through various ways such as color, size, shape, placement etc.

-Helps guiding viewers focus and creating hierarchy within design.

Fig 4.0 Balance

Balance

-This design principle uses visual weight evenly throughout the composition to create a sense of stability and harmony.

-There are two parts for this design principle, Symmetrical Balance and Asymmetrical balance.

-Symmetrical Balance, elements are evenly arranged by surrounding the central axis.

-Asymmetrical Balance, different kinds of elements balanced through with contrast and placements.

-Balance makes sure that there are no overlapping or overwhelming in the work.

Fig 5.0 Repetition

Repetition

-This design principle involves with using elements like shapes, colors or patterns throughout the whole composition to create a sense of unity and consistency as the elements are repeating.

-Repetition helps create a sense of rhythm and also magnifies the key visual elements too.

Fig 6.0 Movement

Movement

-This design principle creates a illusion of motions or progression within a composition.

-It guides the viewers eyes throughout the whole work with elements such as lines, shapes and visual flow.

-This principle can be achieved with the uses of diagonal lines, overlapping elements, or strategic placements of elements.

Fig 7.0 Harmony & Unity

Harmony & Unity

-This design principle involve creating a sense of cohesion and completeness within a composition.

-Harmony refers to the success combination of different elements such as colors, shapes and textures which works together to create a pleasing overall result.

-Unity refers to the cohesiveness of the elements throughout the whole artwork.

Fig 8.0 Symbol

Symbol

-This design principle uses visual elements to represent abstract ideas, concepts or body.

-Could be simple or complex as they usually carries different cultural or universal meanings with them which allows viewers to quickly understand the messages that are tryin to be conveyed.

Fig 9.0 Word & Image

Word & Image

-This design principle combines visuals and words together in order to convey a message or to bring out a story.

INSTRUCTIONS

Task 1: Exploration

UNSDG 15 : Life On Land

( Fig 10.0, https://jointsdgfund.org/sustainable-development-goals/goal-15-life-land )

UNSDG 15 means United Nations Sustainable Development Goal 15 also knows as UNSDG 15 Life On Land. This articular UNSDG works to protect, restore or conserve the use of ecosystems and promotes the use of terrestrial ecosystem. So in short this works to make sure that the ecosystem is healthy and also to support all the life on land.

Selected Existing Work-

( Fig 11.0, Nature's Magical Moment, Julian Rad, 2015, Photograph, https://www.boredpanda.com/photography-austrian-wildlife-animals-julian-rad-part-2/?media_id=2774036&utm_source=pinterest&utm_medium=social&utm_campaign=organic)

Reason

-The reason I chose Julian Rad Photography due to its connection with the UNSDG that I chose which is UNSDG 15:Life on Land which aims to protect, reserve and promote sustainable use of ecosystems. I think that Rad's photography captures the very beauty and wonder of the natural world which also serves as a reminder of the importance on preserving and protecting our very own world.

Design Principles

-In this photograph I see Balance and Emphasis. There are elements like the flower and the squirrel in it that are emphasized to create a kind of attraction for the viewers attention and its also positioned against the green contrasting background. As for Balance I think everything is just fine at its current position no over lapping no extra elements, I think the visual weight are evenly distributed in this photograph.

FEEDBACK

Week 1- Introduction to Design Principles.

Week 2- Absent due to Chinese New Year.

Week 3- Have planning for the photoshoot, taking pictures normally without statements are not artwork.

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Michael Chan Henn Loong (0363611)